Ten Tips for Buying Art Online: A Complete Guide for First-Time and Experienced Collectors
An In-Situ image of the artwork is a great way to gauge a painting to buy online for a collector
Buying art online has never been easier. From original paintings to limited edition prints, collectors can now discover artists like me from around the world without stepping into a gallery. That opportunity makes it very exciting for artists who can have their collection all over the world, as well, for the collector, knowing that they are not limited by the choices offered in their location. But knowing how to buy art online safely and confidently is key to making a purchase you’ll love long-term.
Because, at the end of the day, the purpose of buying artwork, and displaying it in your space is about getting joy from it.
Whether you’re a first-time buyer or a seasoned collector, these tips will help you navigate the online art market with confidence.
1. Buy Art Online Based on Personal Taste
When shopping for art online, always prioritize what resonates with you emotionally. You know that painting…the one you saw, and knew immediately, that you loved it. Maybe you can’t pinpoint what exactly about it makes you happy or touches you deeply, but you know that it’s to your taste. Trends come and go, but art you genuinely love will continue to bring value to your space. Ask yourself:
Does this artwork fit my style and space?
Do I feel drawn to it every time I look at it?
Personal connection is more important than resale value or popularity. Trends change too fast to keep up, and buy artwork for.
This exact falling in love with an oil painting happened to me and my husband in Lima, Peru 18 years ago at a street art market…we bought the rolled up canvas, got it framed, and it has been adorning our dining room ever since. I still love that painting, and find inspiration from it when feeling a need for ideas for my own work.
2. Research the Artist Before You Buy
One of the most important tips for buying art online is learning about the artist. Visit their website or social media profiles to explore
Their artistic background
Previous exhibitions or collections
Consistency in style and quality
Do you feel their authenticity? Do they have connections with other artists, or buyer testimonials? Do they have client photos of their art in its forever home?
Buying directly from emerging artists can also be a great way to start an art collection. Connect with them, and follow them on social media to find out whether their personality and their art attract you. Connection with the artist can sometimes be more important for some collectors than the art work itself. Because of this human connection, falling in love with their art can be the next step that brings us closer to people we admire and find inspiration from.
3. Pay Close Attention to Artwork Size and Medium
Artwork often appears larger or smaller in photos. Always check:
Exact dimensions (height, width, depth)
Medium (oil painting, acrylic, photography, mixed media)
Surface (canvas, paper, wood, metal)
Visualizing the artwork’s size on your wall helps avoid surprises when it arrives.
Measure twice. And in the right unit! I say this because in Europe paintings are measured in centimeters, while in North America, we prefer to use inches. You don’t want a 40 cm painting when you’re expecting a 40 inch one!! Or vice versa…
4. Verify Authenticity and Edition Information
When buying original art online, confirm that the piece includes a certificate of authenticity. For prints, look for:
Limited edition numbers
Artist signatures
Printing method (giclée, screen print, etc.)
These details protect your investment and ensure transparency. And they give you a peace of mind knowing you invested your money in the right way.
5. Understand Art Pricing Online
Art prices vary based on several factors:
Artist reputation and experience
Original artwork vs. limited edition prints
Size, materials, and complexity
Framed or unframed
If a price seems unusually low or high, research similar works for comparison. Country of sale would also make a difference in prices. Yes, there are a lot of factors to keep in mind for pricing, unfortunately.
6. Review Shipping, Insurance, and Return Policies
Before completing your purchase, read the seller’s policies carefully:
Is the artwork insured during shipping?
Who covers shipping costs?
Are returns or exchanges allowed?
Reputable online art galleries and platforms are clear about these details. But when buying directly from the artist, looking for details regarding shipping and insurance is important, because in some cases, they can double the price of the painting easily!
7. Look for High-Quality Images and Videos
High-resolution images help you evaluate:
Texture and brushwork
Color accuracy
Framing or finishing details
Many sellers now include videos, which offer a more realistic view of the artwork. And if an artist’s website does not provide clear images at the very least, be skeptical of buying art from them.
Having images of artwork in mock up rooms also is a great way to assess a painting’s suitability for the collector. Ask the artists to send you some in-situ images as well.
8. Buy from Trusted Online Art Platforms
A great option for peace of mind for the collector is to choose to buy well-known online art marketplaces, galleries, or established artist websites. These platforms typically offer:
Secure payment options
Artist verification
Customer support and buyer protection
This reduces risk and improves your overall buying experience. These websites spell out all the details clearly, and there are fewer factors to worry about in the end.
9. Ask Questions Before Purchasing Art Online
Don’t hesitate to contact the seller or artist. Common questions include:
Is framing included?
Can I see additional photos?
Clear communication builds trust and confidence.
And seriously, artists love to hear from people interested in their art. They would rather know who’s appreciating and buying their creations, than things just getting shipped to their destination without contact.
10. Remember: Buying Art Online Is a Personal Experience
There is no single “right” artwork — only the right one for you. Art should enhance your home, reflect your personality, and bring joy every day. And, most importantly, make you feel connected- to the art, the artist, and the feeling of supporting a creative endevour to improve your space.
Final Thoughts on Buying Art Online
Buying art online opens up access to a global art market, allowing collectors to discover unique pieces and support artists directly. By following these tips, you can confidently purchase art online while avoiding common mistakes.
Take your time, trust your instincts, and enjoy building a collection that feels personal and meaningful.
